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5 Tips For Looking Good On Camera

More and more people are using photos and videos to promote their business. These visuals can make or break you. Viewers make assumptions about how well you do what you do and what it’s like to work with you. Good pictures promote your business by building trust, demonstrating professionalism and making potential customers feel comfortable enough to contact you. At best, bad pictures make you look like an amateur, at worst, they create distrust that chases away potential customers faster than you can say cheese!

It‘s hard to look good on camera. It’s much easier to create bad visuals than good ones. How do you look good? Here are some suggestions for creating videos and photos that support you.

1. Look like what you do:
The photo/video of you is a representation of how well you do your job. If you are a financial planner, look like you are successful with money. If you build things, look like you can get your hands dirty. If you are an interior designer, design the photo and the background.

2. Look like who you are:
If you are serious, look serious. If you are fun, look fun. If you are smart, look smart. Viewers want to know what it’s like to work and be with you and will expect you to be like you are in your picture.

3. Look like you:
Be recognizable. Look like you do in real life. If you are 50, it’s okay to do some touch-ups, but it’s not okay to take off 20 years and 50 pound! Your hair, makeup, clothing style, expressions and posing in the picture should resemble what you look like in real life. This speaks to your honesty. If you hide what you really look like, viewers will wonder what else you are hiding.

4. Choose the background carefully:
Does your background reflect what you do and the way you do it? Does it flatter you? Do you stand out? If you choose an old-fashioned canvas backdrop or the fake autumn vista from your 5th grade school picture, viewers will assume you are old fashioned or imitation. The background is an extension of you.

5. Pay attention to the technical elements:
The technical elements of the picture make a difference too. They speak to whether or not you pay attention to details.

· Lighting: Avoid shadows on your face, body and background. Bad lighting and un-calibrated cameras will emphasize fine lines, under eye circles, distort your features, create distractions and shift colors.

· Makeup: Everyone needs makeup (even men). At a minimum everyone needs powder and lip balm. Women usually need full makeup, even if it’s applied in a very natural way. The makeup should counteract any shine and color-shifting caused by lighting, background colors, and photographic equipment.

A picture says a thousand words, so here are some examples of pictures that don't work so you can view them for yourself. There are also two videos on the same topic - one works and one doesn't.

Do you want these people to take care of your dog? The dogs and the people look miserable! Will they keep your dog in the hallway too?

Do you want her to help you sell your house? Do you think she'll do a good job advising you about how to stage your house to sell fast?
She's a realtor too. What's going on with her posture or hair? Can she be trusted to carefully review your purchase and sale agreement, seller's disclosure or closing documents? Will she be out late partying and show up to your closing late?

Do you want your fitness trainer to leer at you like this when you're wearing your workout clothes?
Where are this fitness trainer's hands? Is he going to touch you like this when you workout with him?
Can you find the stylist in this messy room? Is this the before or after picture?



The stylist teaches you how to wear red shoes. Is she or the model enjoying the experience? Do you want to work with her? Do you want to wear an outfit like the model?


Same questions

With some planning and attention to detail, you can avoid these pitfalls have pictures and video that support your business and yield the results you want.

If you liked this post, you might like these ones too

What does your picture say about you and your business? http://bit.ly/oQNCBD
What is Ines Sainz really asking for? http://bit.ly/ruoyw4

You Might Be Speaking, But Do They Hear You? – Image Tips For Speakers

The content of a speech is more important than the image of the speaker. However, people hear what they see. If you’re a speaker, your audience won’t trust what you say unless your image supports your words.

In January 2011, an expert appeared on the news to give advice about how to have more sex in 2011. The topic was provocative and had the potential to generate lots of exposure for the expert and high ratings for the show. But the expert was unkempt and didn’t have any sex appeal. His image completely undermined his credibility on the topic. The audience didn’t believe him and changed the channel. The expert’s image got in the way – of the expert’s success, of the show’s success and of the viewers’ potential for getting more sex!

There are 4 elements for speakers to consider as they create their image for a live presentation, video blog, or tv appearance: message, environment, stance and equipment:

Message

As a speaker, your topic and your look must support each other, if you want your audience to believe what you say. If your topic is interior design, you should look should be designed and coordinated like the rooms you create. If you speak about the interaction of Baby Boomers and Gen Y in the workplace, your image should reflect Boomers, Gen Y and business. If your topic is provocative, your outfit should be too (i.e. not revealing, but cutting edge or unexpected in someway).

Speaking Environment/Stage

You literally want to be "easy on the eye," so it is easy for the audience to see and look at you. Consider the décor and lighting of the stage, so your outfit works in the environment. Your outfit should contrast with the décor so the audience can see you clearly. If you wear a beige outfit in a beige room or a dark outfit in a dark room, you’ll blend in with the background and appear to be a “floating head” without a body. If the room is busy with lots of patterns and colors, keep your outfit simple and monochromatic so it is easy to see you amongst the chaos. If the lighting is bright, make sure your buttons, pins or jewelry have a matte finish so they don’t reflect blinding lights into your audience’s eyes.

Fit

Consider the positions you will be in during your presentation and Q&A session. Clothes fit differently depending on your stance, pose and position. Make sure your outfit looks good when you are standing AND sitting and in any other position you will be in during your speech. Are fabrics around buttons, waist bands and seams pulling, straining and gaping? Will necklines or hems reveal too much skin in you lean forward or sit down? You want your audience thinking about what you are saying, not about the weird wrinkle in your jacket or the skin popping out of your neckline.

Equipment

Amplification equipment can wreak havoc – turning a great outfit into a hot mess. After you create you outfit, ask these questions. Is there room for a lapel microphone, wires or battery pack? Do you have a place to attach the equipment (lapel, collar, waist band/belt, bra band, thigh holster)? Are fabrics sturdy enough to support their weight? Will jewelry or clothing details rub against the mic and muffle or interrupt your voice?

That red or navy suit that everyone tells you to wear to speak at a conference, business meeting, or TV appearance probably won't work. When you create an outfit that is in alignment with who you are and what you say, you allow your audience to connect with you, trust you and ultimately to be transformed by your words.

p.s. If you're going on TV, here are some other things you should know about image.

Forget Dress For Success, Dress For Yourself

Everywhere you look, in magazines, newspapers, on TV, at family gatherings, work and networking events, someone is telling you what to wear. Written and unwritten dress codes; fashion trends of the season, geographical region and generation, the advice goes on and on.

No one tells you the most important rule - you have to dress for yourself before you can dress for others. What happens when you feel uncomfortable, unattractive or inauthentic in your outfit? You hide out, your clothes pull attention so you aren’t fully present at work or with loved ones, or you don’t speak up when you can or should. What does that cost you, your employer, and your family? How can you be the best you in that condition? You can’t.

Feeling great in your clothes and when you look in the mirror equips you to walk out into the world empowered and energized. That enables you to perform at your best and contribute to others. Here are the two steps that come before applying any Dress For Success guidelines.

1. Flatter Your Body – Only wear styles and silhouettes that make your body look good.

2. Figure Out Your Dressing Rules – This is your personal recipe for getting dressed. Every outfit must contain every ingredient no matter where you are going. And fyi, your rules won’t make sense to anyone else. Here are some real examples discovered for some clients:

• Pile on the necklaces, forget Coco Channel and put on another one.

• Cleavage is always covered, all of it, every hint, shadow or suggestion.

• Every piece has an interesting detail, skip anything plain.

• Mash it up - mix styles, colors, textures, etc.

• It’s gotta move – one element has to move around (i.e. hair, fringe, charm bracelet, flowing skirt)

3. Apply External Rules - Then and only then, apply dress codes or fashion rules in a way that works for you. All the articles and tv segments provide general information. It’s up to you to pick through that advice and choose the aspects that apply to you.

Once you do steps 1 and 2, dressing and shopping get easier. Paying attention to the image advice of the day can be very useful. Just remember to put on your own fashion oxygen mask first.

Nothing To Wear On New Years Eve?

Believe it or not, there's probably a fabulous New Year's Eve outfit hiding in your wardrobe. Here are step-by-step instructions for last minute party shopping in your closet.

Step 1 – Start with a simple outfit

Step 2 – Create statement accessories from your jewelry box

Step 3 – Add the party spirit

Step 4 – Wear it all together, spin in front of your mirror and…VOILA! Drab is transformed into dazzling!

Step 1 – Start With A Simple Canvas

A simple outfit will be the frame for the sizzle you create in steps 2 and 3. Create a simple outfit. It can be colorful, neutral, or embellished with some details. It doesn’t matter, just choose pieces that are in good condition and fit well. Here are three options, go with one of them or create something else that is easy and comfortable.

• Sheath dress you usually wear for work (or your go-to little black dress)

• Print blouse and your favorite jeans

• Cardigan sweater/blazer/suit jacket, t-shirt and dress pants

Step 2 – Make A Statement

Accessories will turn your plain clothes into a fun outfit. The jewelry this season is big and bold. If you have a big-honking necklace that fits the trend, wear it with your outfit. If not, create one using one of these ideas.

• Hang a big holiday ornament on a neck wire. A neck wire is a chocker necklace shaped from a thick wire or metal strip with a hook on it for hanging a pendant. Use glass ornaments, swarovski crystals, inexpensive glitter snow flakes or anything special or fun. (thanks Fran Cothran for this idea!)

• Hang several holiday ornaments on separate ribbons and tie them at different lengths around your neck.

• Mix and layer loads of necklaces of different lengths. One or two strings of pearls look too dainty and old-fashioned. But wear 5 to 10 pearl necklaces of different lengths, sizes of pearls or even colors of pearls and you’ll look modern and chic. The key here is to layer necklaces made of similar materials or colors i.e all natural stone beads, or all similar metals, or rhinestones or glass. Here are some pictures to give you some ideas.

Step 3 –Party It Up

Accents of sparkle or shine will to turn your plain clothes into party attire. Add a few accessories with satin, metallic, sequin, beading, or crystal details.

• Add one more big piece of jewelry like a cocktail ring or stack of bracelets. You can pile on bracelets or watches using the layered necklace strategy in step 2. Or buy an inexpensive cocktail. You’ll find some at Claire’s or Topkapi at the local mall for about $5.

• Party shoes can be boots, heels or flats. Attach clip on earrings to plain shoes to dress them up.

• Keep your handbag small, an evening bag or clutch works great.

• If you want arm coverage with the sheath dress, add a sweater with sparkly trim, or long satin evening gloves or Secret Sleeves (a long-sleeve shrug/scarf).

Step 4 – Step Out The Door

Put it all together and walk out the door! You’ll look fantastic! I’d love to hear about the outfits you created! Would you post a description or a picture of your outfit in the comment section? Happy New Year!

Two clients were the Muses for this post. Thanks Ladies for the inspiration!

Note, I thought Secret Sleeves were so cool, I became an affiliate.

A Tale Of Two Images

With more people working from home and business casual becoming the dominant dress code in corporate America, there’s a tendency to dress more and more casually for business meetings and interactions. Does what you wear really make a difference? Aren’t results really based on your capabilities and performance in business?

Recently, I got to be a “guinea pig” and experience the power of image first-hand. Through some fluky circumstances during an audit of a tax return, my information was reviewed twice by the auditors and I had the opportunity to be represented by two separate CPAs. Both CPAs had the same documentation to work with, responded to the same audit requests and each conducted separate meetings with the auditors. Both CPAs had years of experience and a track record of resolving audit issues. One CPA’s negotiations resulted in disaster and the other’s in amazing success.

What was the difference? My image at the CPA meetings. Here’s a summary of what happened…

	CPA #1	CPA #2
Outfit For CPA Meetings	Casual and fashionable. Jeans, fashion t-shirt, cardigan, funky jewelry, sandals, very little make-up	Professional and fashionable. Tailored dress, platform heels, formal makeup, fresh manicure and pedicure. (The image represented my business)
How The Clothes Felt	Comfortable. I dressed down because I had lots of materials to carry and we were friendly and knew each other for several years through networking. And besides, there’s no need to dress when you’re the client, right?	Empowered and professional.
What Happened	CPA communicated with me in a casual way, saw my business as more of a hobby than as a “real” business (even though we’ve been networking together for years), prepared for 1 hour for the audit meeting, represented me from a position of weakness, and failed to support the expenses.	CPA communicated with me in a professional way, saw my business as a growing small business, prepared for hours for the audit meeting, represented me from a position of strength, and demonstrated the validity of expenses to the auditor.
The Results	Disaster. The inquiry turned into an endless inquisition.	Success. The inquiry was resolved in one meeting to the satisfaction of all parties.

What’s the moral of the story? Whether you like it or not, what you wear does matter. The world does judge your professionalism, capabilities, talents, success, and honesty based on your image. The ramifications of those judgments trickle down through every aspect of your business and affect all your communication. The results you get really are influenced by your image.

For image to really work and support you, it must be authentic, be practical for your life, flatter your body, make you feel empowered, AND represent what you do. When you have an image that does all that for you, then your expertise, experience and talents shine through.

Green Is The New Black!

A new crop of natural fabrics are hitting the fashion scene. Some materials are new to the fashion world, such as soy, bamboo and hemp. Others have been around for years, but you may not have known they were natural, like ramie, rayon and modal. While others have been used throughout human history such as, cotton, wool, linen and leather.

These fibers are breathable, comfortable and feel beautiful on your skin. Many of the plant-based fibers even have natural sunscreen, anti-bacterial and anti-static properties. Here is a snap shot of these natural fabrics the their green (and not so green) aspects.

Soy

Soy fabric is made from proteins that are extracted from oil pressings and tofu whey. Soy is called “vegetarian cashmere” because it is soft, warm and tends to fuzz. It breathes even better than cotton. Soy works well for sweaters, underwear and socks. Soy fabric cannot withstand high heat.

Soy plants are grown without pesticides and the production of soy fibers turns a material that would otherwise be waste into a useable resource.

Bamboo

Bamboo cloth is made from fine, fibrous material inside bamboo stalks. Bamboo fabric is soft, absorbs perspiration, dries quickly and contains a natural antibacterial agent that fights odor and resists mold and mildew. Bamboo fabric works well for intimate garments that need to breath, like work-out wear, underwear, socks, t-shirts, pajamas, bath robes, towels and bed linens. Note, bamboo shrinks on the first washing and has a tendency to pill.

Bamboo is the world’s fastest growing plant with a quick cultivation cycle and it’s fabric is biodegradable, recyclable, renewable. Note, bamboo viscose fabric is not the same as bamboo fabric. Bamboo viscose is made from bamboo pulp and uses chemical-intensive processing methods.

Hemp, Linen and Ramie

Linen (flax), hemp (the marijuana plant) and ramie (a member of the nettle family) are made from plant stalks. Fabrics made from these fibers are smooth, lint-free and wrinkle easily. They “breathe,” so they are cool in warm weather and warm in cool weather. These fabrics work well for general apparel (jeans, dresses, jackets), accessories (handbags, hats, belts, scarves) and shoes.

Hemp is naturally insect resistant, so it grows without any insecticides or herbicides. Flax is weaker than most weeds and needs herbicides for conventional cultivation. Organic flax is cultivated with sustainable farming practices and is more eco-friendly than conventional varieties. Conventional processing of flax and hemp plants generates lots of wastewater while organic varieties are processed while the stalks are still the fields using the natural dew.

Ramie is fast growing and can be harvested two to six times a year. Processing ramie fibers is chemical intensive.

Organic Cotton

Cotton fabric is made from the fibers that surround the cottonseed pod. Cotton is soft and comfortable when worn next to the skin and cooling to the body in hot weather. Unlike conventional cotton, organic cotton retains its natural wax, so most weaves drape beautifully and softly reflect and absorb light. Cotton works well for any clothing worn close to the body, such as underwear, sleepwear and general apparel (jeans, shirts, skirts, dresses, etc.)

Conventional cotton uses more chemical pesticides and fertilizers than any other crop. Organic cotton on the other hand, relies on sustainable farming practices to lessen impact to the ecosystem.

Wool

Wool is made by shearing the thick winter coats of animals such as sheep, goats, rabbits, alpacas and llamas. It is also recovered from the hides of animals used for food and leather. Wool is flame resistant, warm, breathable and absorb moisture without feeling damp. It work well for coats, sweaters, mittens, scarves and fine tailored garments, such as suit jackets, pants, skirts and dresses.

Wools can be a renewable resource in cases where the coats re-grow each year in animals that survive the harvest. Typically, wool fabrics are dry-cleaned using chemical solvents. Wool knits can be hand washed gently in cold water and laid flat to dry.

Silk

Silk fibers are collected by unraveling the cocoons made by silkworms. Silk is soft, delicate, lustrous, absorbs moisture and is comfortable in all seasons. Silk is very versatile and is great for evening wear, daywear and underwear.

In conventional silk production, the silkworm is killed before it emerges from the cocoon to preserve the single long fiber that is used to make the finest silk fabric. In the production of “peace” or “vegetarian” silk, the worm is allowed to emerge from the cocoon and continue it’s life cycle. This type of silk isn’t as strong because the silk fiber is cut when the worm creates a hole in the cocoon to hatch. Typically, silk fabrics are dry-cleaned using chemical solvents. However, they can be hand washed gently in cold water and laid flat to dry.

Rayon (Viscose, Modal and TencelTM)

Rayon is made from tree cellulose. It is lustrous and breathes well. Viscose rayon is silky and drapes well. Modal rayon is smooth, soft and absorbs 50-percent more moisture than cotton. Tencel rayon stretches, dries quickly and has a peached (suede-like) texture. Rayon fabrics wrinkle easily and shouldn’t be wrung or twisted. They works well for evening wear, business wear, lingerie and knits.

Rayons are made from trees. However, chemicals are used to process the tree cellulose and convert it to fibers. TencelTM is the more eco-friendly form of rayon. Trees are cultivated and harvested using sustainable forestry practices and the cellulose is processed in a closed-loop system reclaiming and reusing the chemical and wastewater components. Most rayon should be dry cleaned. Some Modal and TencelTM knits can be hand washed and air dried flat.

Leather

Leather is made from the skins of various animals and reptiles. It can be delicate and soft or stiff and durable. It works well for shoes, bags, gloves, and clothing such as coats, jackets, pants and skirts.

Conventional leather is made using chemicals such as heavy metals, acids and organic solvents to tan (remove hair and preserve) the skins. Eco-leather is made from hides tanned using vegetable products. Organic leather is made by vegetable tanning hides of animals that were raised organically. The animals do not survive, no matter what tanning process is used.

How Green Is Green?

The sustainability and impact puzzle is complex. There are lots of groups that will tell you what green "really" is. In truth, it’s up to you to decide how you want to define “green.” You can consider the source of the material – is the fabric made from chemicals, plants or animals. Or you can consider all or part of the life cycle: cultivation and harvest of the base material, fiber processing and dying, energy used for transportation to market, cleaning and care after the material is made into a garment, use-life and final disposal of the material.

There's no right or wrong, choose the fabrics you love and the green elements that resonate with you and let your idea of green evolve with your experiences. Happy Earth Day!

Thank you Kiana McFarland and Julie Urlaub for your help with the research for this post

Optical Style

The right pair of glasses or sunglasses can make your eye color pop, flatter or slim your face, and make you appear more experienced or youthful. Here are some tips to make choosing the perfect pair of glasses a breeze.

To emphasize your eye color, choose a frame in a complimantary color. The color can be bold, subtle, or even accents to a neutral frame.
- Blue eyes - pick frames in pink, red, purple, or orange
- Green eyes - pick frames in purple or golden
- Golden eyes - pick frames in green or purple
- Brown etes - pick frames in any color except brown

For TV and staring at computer screens, choose polarized lenses to reduce glare and reflection. For driving transition lenses turn your driving glasses into sunglasses when you're driving during the day. For sports, choose wrap-around styles for a secure fit, specialized tints to help you see uneven pavements, hazards and balls that can hide in the grass.

Flattering frames compliment the shape of your face. To determine your face shape, pull/slick back your hair, look straight into a mirror, draw an outline of your face on the mirror with an erasable marker or lipstick, and compare the shape of the outline to the faces below. If you have an angular face, choose rounded frames. If you have a rounded face, choose angular frames. Here are some more options for specific faces.


Oval - Face is broadest across the cheeks, longer than wide, and tapers toward the forehead and chin. Look for frames that are at least as wide as your temples with oval/walnut-shaped lenses.






Round - Face width and length are about the same, with full cheeks, and a rounded chin. Look for angular frames, wide/rectangular lenses, and a clear bridge.





Square - Face width and length are about the same, with equal distance across forehead, cheeks, and chin. Look for rounded frames with narrow lenses that are wider than they are tall.







Heart - Face is wider at temples and cheeks and narrows at jaw and chin. Look for frames in a color tone similar to skin tone (light colors for fair skin, medium colors for medium skin, dark colors for dark skin) and with rimless lenses.





Triangle - Face is narrow at temples and forehead and wider at cheeks and jaw-line. Look for attention-grabbing frames, cat eyes, or details along the top edge of the frames.






Rectangular - Face is longer than it is wide, with high cheek-bones, high/broad forehead, and broad jaw. Choose rounded frames with decorative details at the temples, a low bridge, and lenses that are taller than wide.

References: Looking Younger by Robert Jones, The Vision Council, http://www.style-makeover-hq.com, and Sarah's experience with clients.

It's Not Really About The Shorts

First Lady Michelle Obama is taking a lot of heat about wearing shorts to visit the Grand Canyon. People might be taking about her shorts, but the shorts aren’t really the problem. The outfit doesn't work because she doesn’t look like the First Lady in it.

(PHOTO - Dana Felthauser, AP)

Image is tricky, it's a form self expression and communicates your place in society. For an outfit to really work it has to honor your sense of style, flatter your body, be practical for the occasion, and represent who you are.

There’s no problem with the outfit Michelle chose, per se. It’s flattering and perfect for a mom on vacation. The sticky part is that she isn’t an “ordinary” mom, she is also First Lady and her outfit ignores the formality of her official role.

Just like the President, she is “on duty” 24/7. Right or wrong, the American people expect her to look like the First Lady... always. The President looked like “The President” on vacation at the Grand Canyon. She looked like “Alice America” instead of “The First Lady.”

(PHOTO - Reuters)

Being the First Lady requires a formal element, even if the occasion is casual. A more formal pair of shorts (tailored walking shorts or starched capri pants) and a slightly dressier shoe (sport loafers/Keds) would have made all the difference.

We “regular” women face the same judgement everyday, it’s just not discussed on a national scale. We encounter the same distinction when dressing for the office picnic versus a family vacation. There is a level of formality, professionalism, and modesty that is expected at a business casual event.

Michelle can be comfortable, express her personal style, be a Mom, be a fit and fashionable woman, represent Change and a New White House, and represent her official role as First Lady. All women face the same challenge. It’s possible to create an image that works. And no one said it was easy.

The Hat & The Power Of TV

What were people talking about after the Inauguration? Aretha Franklin’s hat! It upstaged Michelle Obama’s outfits, the cutest first children, The Oath, Revs. Warren and Lowry, and Aretha’s rendition of "My Country "Tis Of Thee." Some people liked "The Hat," some didn’t and EVERYONE was buzzing about it.

For comedians, The Hat was the subject of jokes that lasted for days. Some even wore even bigger and more exaggerated versions of The Hat.

For fashionistas and Hollywood stylists, it was an opportunity to express their expert opinions about whether The Hat was the height of fashion or the faux pas of the century.

For Newscasters, "man on the street" comments about The Hat were breaking news.

For African-Americans, The Hat was the greatest "church hat" ever; a crown and symbol of a matriarch’s status in her community.

By January 28, Designer and Milliner Luke Song of Detroit, MI who created Aretha’s signature one-of-a kind hat, had more than 3000 requests for The Hat. His replicas are selling internationally like hot cakes for the cool price of $179 each.

Luke Song and Ann Coulter will both tell you…you don’t have to be liked to get on tv and sell lots of stuff. The power is in presenting yourself in a way that gets you noticed, generates the buzz, and the leverages the media attention.

Set Yourself Apart With Video Chatting

Video phones (aka video chatting) are finally here! Now you can have face-to-face conversations in real-time from anywhere in the world (with internet access). Offering business associates the option to work with you remotely is another way to demonstrate you’re on the cutting edge and accessible to Gen XYZ.

Video chatting programs like Skype (have you seen it on Oprah?), ooVoo (cool visual effects), and iChat (a fav of MAC users) make it easy and economical to stay in touch with distant family, meet with business colleagues, record webcasts, and deliver video messages. Some programs even let you conference with up to 6 people at the same time, making virtual business meetings and sharing family events a breeze.

All it takes is a little know-how to avoid the common pitfalls that make you look unnatural. Here are some tips to make your calls go smoothly and make sure you look good to the person on the other end of the call.

The Programs

Programs like Skype (http://www.skype.com/), ooVoo (http://www.oovoo.com/), iChat, and Yahoo! Messenger provide the medium for video-chatting. Many are free (Skype and ooVoo) while others are bundled with other software (iChat) and services (Yahoo! Messenger). They are designed to simulate face-to-face conversation across a table – you look into a webcam and watch the other person on your computer screen. Some programs even let you conference with up to 6 people at the same time, making virtual business meetings and sharing family events a breeze. Once you download your program and create your user name, you just need a couple accessories and you’re ready to chat.

The Camera

Many new computers come with web cams built in to the very top of the computer housing. They are convenient and provide basic functionality. However, the positioning of these cameras makes for unflattering transmissions and discomfort for the person on the other end of the line. The problem – when you watch your colleague on your computer screen, they just see your eyelids…instead of experiencing real eye contact with you.

A separate web camera mounted to the side of your computer screen simulates more natural conversation. Mount it at eye-level, right next to your screen so you can quickly look back and forth between the camera and screen. This simulates natural eye movements that occur in normal natural conversation.

I’ve had the best results with the IPEVO Pointer Cam ($40, www.ipevo.com). It’s independent and has light spring-loaded clamps, so you can mount it anywhere you want. The other great thing? You can also pick the camera up and adjust the focus to show the caller something in another direction, give a close up of details, or even play with unusual camera angles. Now the caller can see everything you see instead of being limited to a view of just your face. This might seem insignificant. After you chat a few times, you’ll really appreciate this feature.

The Lighting

Most room lighting comes from the ceiling. Down lighting literally creates a “horror show.” When the light comes from above, it creates shadows under our eyes, nose, and chin like a Freddy Kruger movie. Not the best look for you the first time your grandmother or potential employer sees you! The best lighting for video calls is soft filtered light coming straight into your face. Position yourself in front of a window with indirect light. Or use two clamp-on work lights from a home improvement store with frosted low wattage day-light bulbs. Aim the light straight into your face (the low wattage/filtered light keeps you from getting blinded). The IPEVO Pointer Cam allows you to adjust brightness and color settings for a flattering and natural look.

The Sound

Most new computers come with built-in speakers and microphone. These don’t work for video-chatting because the conversation from the speakers feeds-back into the microphone so the other caller hears themselves instead of you. You need a microphone that can’t “hear” your speakers.

A headset is an inexpensive way to solve this problem. The draw backs to a headset - you’re tied to the computer by wires, it can be uncomfortable for long calls, it messes up your hair, and only one person can participate in the call at a time.

I’ve had great results with the IPEVO TR10 Speakerphone ($79, separate models for PC and iChat). It has echo cancellation for natural conversation; hands-free so you have freedom to move around, works as speaker phone or handset for private conversations, and you don’t have to wear it so your hair stays perfect.

Want to test it out? Give me a call via Skype at sarahshah and see just how easy it is! Or, click on the link below to watch it all in action. http://www.tampabays10.com/video/default.aspx?maven_playerId=articleplayer&maven_referralPlaylistId=playlist&maven_referralObject=960096029

Set The Tone With Color

Colors are emotional. They can express, reflect and affect your moods. You can use color to express how you feel, change your disposition, or influence the way others feel in your presence.

Color can embolden a shy person, calm an anxious person, or excite a quite crowd. Here are some general themes associated with each color so you can choose colors to help yourself and others navigate sticky situations or enjoy experiences more fully. Tips for incorporating color into your outfits are included at the end.

The Colors

Red increases heart and respiration rate. It’s aggressive, grabs attention, intensifies emotions and stimulates conflict. Wearing red with black or white intensifies the harshness of the color and makes it more aggressive, dominant, and demanding (this combination is great for sports). To make red friendlier, pair it with brown or gray or wear it in a feminine fabric and style.

Burgundy embodies security, safety and gives the impression of richness, elegance, and luxury. The color itself is very safe, so traditional combinations such as black, gold, or cream, can easily become boring. To keep your look fresh, choose updated styles or pair it with brown, gray or white.

Rosy Pink feels innocent and dreamy and stimulates trust and acceptance. The color itself is soft, so pairing it with cream and gray or choosing feminine prints and ruffly styles will make it feel even more delicate. To maintain strength in the look, pair it with black or brown, choose tailored styles, or choose high-tech fabrics.

Coral embodies vitality and stimulates exuberance and courage. The color is bright, so mixing it with high-contrast colors like white, black, brown or other bright colors will intensify the exuberant quality. To calm it down, mix it with cream, beige, gray, or olive or choose feminine fabrics and styles.

Orange literally says rescue and safety and stimulates optimism, confidence, and tolerance. Wearing it with brown or black turns it into a Halloween costume. Pairing it with white, gray, tan, navy or denim makes it work for real life.

Peach feels peaceful and inviting and stimulates relaxation. Maintain the soothing feeling by pairing it with tan, gray or other soft colors. To toughen it up, wear it with brown, black, or choose tailored or masculine styles. Make peach luxurious by mixing it with gold and choosing sensuous fabrics.

Yellow is welcoming and energizing and stimulates communication, wisdom, and intellectual clarity. Wearing it with black can turn it into a bumble bee costume. Pairing it with white makes it crisp while gray, tan, brown or denim calm it down.

Green is the easiest color for the eye to see. It feels restful and renewing and stimulates harmony and healing. Bring out the natural feeling by pairing it with brown, beige, or gray. Bright colors and white bring out green’s renewing qualities.

Forest Green is conventional and evokes prudence and traditional values. Traditional pairings such as black, gold, or cream, can easily make you vanish into the background. To keep your look modern and visible, choose updated styles or pair it with brown, gray or white.

Teal is refreshing and effervescent and stimulates rejuvenation. Mixing it with white or bright colors or choosing high-tech fabrics magnifies teal’s ebullient qualities. Pairing it with softer colors brings out its exotic, care-free and soothing character.

Dark Blue is dignified and strong and inspires reliability, trust, and faith. Classic pairings like white or cream or masculine styles feel authoritative. Unexpected pairs such as brown, gray, or other colors and feminine styles feel lighter and more spiritual.

Light Blue reduces blood pressure and is soothing and steadfast. It encourages integrity, patience and contentment. Light blue is a neutral and can be mixed with any color. Pairing it with black, brown or other dark colors encourages a feeling of integrity. Mixing it with gray, tan, or other light colors brings out it’s restful and cooling qualities.

Purple is magical, joyful, and regal and stimulates intuition and loyalty. Mixing it with neutral colors brings out the strength while mixing it with other colors brings out the joyful and magical nature of the color.

Magenta is energetic and daring and stimulates action. Mix it with brown, tan, or gray to mellow the impact, mix it with black, white, or other bright colors to pump up the intensity.

A Note About Neutrals

Brown is a warm and friendly alternative to black. Use brown to create a modern, natural, or relaxed look.

Gray a soft alternative to black. Use gray to create a modern or soothing atmosphere.
Tan works well in warmer seasons. Use tan to soften a color or make an outfit more casual or classic.

White is crisp and clean. Wear white to intensify a color or make an outfit more exuberant.

Cream is soft and classic. Wear cream to make an outfit more feminine or conservative.

Black is the most common neutral color. Wear it to intensify an emotion or create a formal, harsh or judgmental impression. Black can be softened by feminine styles or soft fabrics.

Wearing & Mixing Color

The colors you wear will affect you and the people around you. When you wear big blocks of color, such as a suit or dress, you will have a major effect on your mood and dominate the mood of your group. Small accents of color, like accessories or jewelry, will have a more subtle effect.
Here are some other ways to intensify or soften the effect of a color:

- Soften a color by wearing it with gray, tan, or brown.
- Strengthen a color by wearing it with black, white, or cream.
- For a creative and spontaneous impression, mix several colors with several neutrals. Bright or contrasting colors will intensify the impression.
- For a safe and traditional impression, wear one color with one neutral.
- For a warm and friendly feel, wear fabrics with a texture that feel good to the touch.
- For a gentle and laid-back feel, wear feminine styles and flowy fabrics
- For a severe and formal feel, wear tailored styles or shiny fabrics

Let me know what you tried and what worked for you! Contact Sarah at (713) 686-8587 or sarah@sarahshah.com.

© Sarah Shah, Imagine Unlimited 2008, All Rights Reserved

Tattoos - Taboo And Evolution

Tattoos - Taboo and Evolution

Tattoos are as varied as the people who wear them - private and deeply personal or a public declaration to everyone we encounter. More and more, tattoos are aaccepted as artforms, appreciated for their beauty and as a form of creative expression for the artist and the wearer.

"Ink" has been part of human culture for thousands of years. Tattoos commemorate rites of passage, mark the achievement of milestones, indicate membership in a group, express individuality and values, and decorate the body. Today, tattoos are also used as permanent cosmetics and for medical markings.

Body art isn’t good or bad, right or wrong. But there are some logistical challenges associated with tattoos and some cool "no commitment" options. Some are familiar and some are more unexpected.

Cosmetic Tattoos
Makeup styles keep changing, but the tattoos don’t (well, not that way anyway). Since "permanent makeup" or cosmetic tattoos are permanent, we loose the ability to keep up with trends and can appear out-dated and old-fashioned as makeup styles change and evolve over our lifetime. Exaggerated cat-eyes, white eyeliner on the top lid, and harsh black liner on the bottom lid were once the height of fashion and have since faded into history.

As we age, our skin sags and moves. Permanent eyeliner, eyebrows, and lipliner can move to locations we didn’t expect – they can sag and droop or even worse, move to totally unexpected places after "a little work" on the forehead, eye area, or lips.

Like all tattoos, permanent makeup will fade to olive greens and blues over time. These tattoos require constant touch-ups to correct the color or you’ll have to cover or just tolerate the unusual colors when they develop.

Physical Changes
Tattoos on the torso, upper arms, and upper legs can stretch and deform during pregnancy or significant fluctuations in body weight and skin tightness.

Business Environments
Traditional tattoos that are visible on the extremities, face, or neck are not typically accepted in formal business environments. If our tattoos can be seen in these environments, we may not be viewed as professional, trustworthy, hard-working, or reliable. In these environments, visible body art can be a career killer.

Personal Evolution
Tattoos are permanent. As we develop and evolve overtime, the tattoos we chose 10 or 20 years ago may not resonate with or be practical for the latest version of ourselves. Our choices are to tolerate, cover, remove, or change our tattoos in some way to make them work for us as we grow and change.

The Next Generation Of Tattoos

Our fascination with and appreciation of tattoos has inspired a whole industry of temporary tattoos and tattoo-inspired accessories and apparel. If you love and appreciate tattoos, but aren’t ready for a permanent commitment, check out these cool options!

Faux Tattoos – They Look Like The Real Thing

Artist to the stars, Christien Tinsley, has created a line of reusable tattoos. Full torsos and "sleeves" are printed on transparent nylon mesh fabric so you can just slip them on and off at your pleasure. You get the look of full body art without the commitment. Get "tattooed up" for the evening or weekend and then you’re back to the Boy Scout look for the office during the day. Click this link to see how they work. http://www.vampfangs.com/Tinsley-Tattoo-Sleeves-s/9.htm. Here are some more options http://www.sleevesclothing.com/.

Tinsley has also created realistic temporary tattoos for special events or weekends. They are more sophisticated than the Cracker Jack Box version, but they work the same way. These individual tattoos come in different styles (tribal, vintage, military, etc.) and sizes and can last up to a week. Check them out at http://www.tinsleytransfers.com/index.htm. Here are application instructions http://www.tinsleytransfers.com/temporary-tattoos.htm.

If you want a unique or one-of-a kind tattoo, most tattoo shops also apply temporary tattoos. Mehndi tattoos, Indian body art made with henna, are also an option. Henna designs last one to four weeks. All the art without the pain!

Tattoo Inspired Jewelry

Jewelry can give the impression of a tattoo either literally or figuratively. Look for pendants or bands (cuffs, collars, anklets, rings) with intricate metal work, laser-cut filigree, or colorful enamel. Here are some examples.

Tattoo Art Apparel and Accessories

If you love tattoo art, but are looking for a more sophisticated way to wear it, try some of the tattoo-inspired clothing and accessories. Here are some examples. For more, put "ed hardy ____ (shoes, handbags, scarves, bikins, etc.)" in your search engine and look out for the flood of options.

Don’t let anyone convince you that your love of tattoos or any trend is an image liability. It’s always possible to make what you love work for your image. Send us your burning image question. It might just inspire our next article!

© Sarah Shah, Imagine Unlimited 2008, All Rights Reserved