Wednesday, December 29, 2010
Nothing To Wear On New Years Eve?
Thursday, September 2, 2010
A Tale Of Two Images
With more people working from home and business casual becoming the dominant dress code in corporate America, there’s a tendency to dress more and more casually for business meetings and interactions. Does what you wear really make a difference? Aren’t results really based on your capabilities and performance in business?Recently, I got to be a “guinea pig” and experience the power of image first-hand. Through some fluky circumstances during an audit of a tax return, my information was reviewed twice by the auditors and I had the opportunity to be represented by two separate CPAs. Both CPAs had the same documentation to work with, responded to the same audit requests and each conducted separate meetings with the auditors. Both CPAs had years of experience and a track record of resolving audit issues. One CPA’s negotiations resulted in disaster and the other’s in amazing success.
What was the difference? My image at the CPA meetings. Here’s a summary of what happened…
| | CPA #1 | CPA #2 |
| Outfit For CPA Meetings | Casual and fashionable. Jeans, fashion t-shirt, cardigan, funky jewelry, sandals, very little make-up | Professional and fashionable. Tailored dress, platform heels, formal makeup, fresh manicure and pedicure. (The image represented my business) |
| How The Clothes Felt | Comfortable. I dressed down because I had lots of materials to carry and we were friendly and knew each other for several years through networking. And besides, there’s no need to dress when you’re the client, right? | Empowered and professional. |
| What Happened | CPA communicated with me in a casual way, saw my business as more of a hobby than as a “real” business (even though we’ve been networking together for years), prepared for 1 hour for the audit meeting, represented me from a position of weakness, and failed to support the expenses. | CPA communicated with me in a professional way, saw my business as a growing small business, prepared for hours for the audit meeting, represented me from a position of strength, and demonstrated the validity of expenses to the auditor. |
| The Results | Disaster. The inquiry turned into an endless inquisition. | Success. The inquiry was resolved in one meeting to the satisfaction of all parties. |
What’s the moral of the story? Whether you like it or not, what you wear does matter. The world does judge your professionalism, capabilities, talents, success, and honesty based on your image. The ramifications of those judgments trickle down through every aspect of your business and affect all your communication. The results you get really are influenced by your image.
For image to really work and support you, it must be authentic, be practical for your life, flatter your body, make you feel empowered, AND represent what you do. When you have an image that does all that for you, then your expertise, experience and talents shine through.
Tuesday, April 20, 2010
Green Is The New Black!
A new crop of natural fabrics are hitting the fashion scene. Some materials are new to the fashion world, such as soy, bamboo and hemp. Others have been around for years, but you may not have known they were natural, like ramie, rayon and modal. While others have been used throughout human history such as, cotton, wool, linen and leather.
These fibers are breathable, comfortable and feel beautiful on your skin. Many of the plant-based fibers even have natural sunscreen, anti-bacterial and anti-static properties. Here is a snap shot of these natural fabrics the their green (and not so green) aspects.
Soy
Soy fabric is made from proteins that are extracted from oil pressings and tofu whey. Soy is called “vegetarian cashmere” because it is soft, warm and tends to fuzz. It breathes even better than cotton. Soy works well for sweaters, underwear and socks. Soy fabric cannot withstand high heat.
Soy plants are grown without pesticides and the production of soy fibers turns a material that would otherwise be waste into a useable resource.
Bamboo
Bamboo cloth is made from fine, fibrous material inside bamboo stalks. Bamboo fabric is soft, absorbs perspiration, dries quickly and contains a natural antibacterial agent that fights odor and resists mold and mildew. Bamboo fabric works well for intimate garments that need to breath, like work-out wear, underwear, socks, t-shirts, pajamas, bath robes, towels and bed linens. Note, bamboo shrinks on the first washing and has a tendency to pill.
Bamboo is the world’s fastest growing plant with a quick cultivation cycle and it’s fabric is biodegradable, recyclable, renewable. Note, bamboo viscose fabric is not the same as bamboo fabric. Bamboo viscose is made from bamboo pulp and uses chemical-intensive processing methods.
Hemp, Linen and Ramie
Linen (flax), hemp (the marijuana plant) and ramie (a member of the nettle family) are made from plant stalks. Fabrics made from these fibers are smooth, lint-free and wrinkle easily. They “breathe,” so they are cool in warm weather and warm in cool weather. These fabrics work well for general apparel (jeans, dresses, jackets), accessories (handbags, hats, belts, scarves) and shoes.
Hemp is naturally insect resistant, so it grows without any insecticides or herbicides. Flax is weaker than most weeds and needs herbicides for conventional cultivation. Organic flax is cultivated with sustainable farming practices and is more eco-friendly than conventional varieties. Conventional processing of flax and hemp plants generates lots of wastewater while organic varieties are processed while the stalks are still the fields using the natural dew.
Ramie is fast growing and can be harvested two to six times a year. Processing ramie fibers is chemical intensive.
Organic Cotton
Cotton fabric is made from the fibers that surround the cottonseed pod. Cotton is soft and comfortable when worn next to the skin and cooling to the body in hot weather. Unlike conventional cotton, organic cotton retains its natural wax, so most weaves drape beautifully and softly reflect and absorb light. Cotton works well for any clothing worn close to the body, such as underwear, sleepwear and general apparel (jeans, shirts, skirts, dresses, etc.)
Conventional cotton uses more chemical pesticides and fertilizers than any other crop. Organic cotton on the other hand, relies on sustainable farming practices to lessen impact to the ecosystem.
Wool
Wool is made by shearing the thick winter coats of animals such as sheep, goats, rabbits, alpacas and llamas. It is also recovered from the hides of animals used for food and leather. Wool is flame resistant, warm, breathable and absorb moisture without feeling damp. It work well for coats, sweaters, mittens, scarves and fine tailored garments, such as suit jackets, pants, skirts and dresses.
Wools can be a renewable resource in cases where the coats re-grow each year in animals that survive the harvest. Typically, wool fabrics are dry-cleaned using chemical solvents. Wool knits can be hand washed gently in cold water and laid flat to dry.
Silk
Silk fibers are collected by unraveling the cocoons made by silkworms. Silk is soft, delicate, lustrous, absorbs moisture and is comfortable in all seasons. Silk is very versatile and is great for evening wear, daywear and underwear.
In conventional silk production, the silkworm is killed before it emerges from the cocoon to preserve the single long fiber that is used to make the finest silk fabric. In the production of “peace” or “vegetarian” silk, the worm is allowed to emerge from the cocoon and continue it’s life cycle. This type of silk isn’t as strong because the silk fiber is cut when the worm creates a hole in the cocoon to hatch. Typically, silk fabrics are dry-cleaned using chemical solvents. However, they can be hand washed gently in cold water and laid flat to dry.
Rayon (Viscose, Modal and TencelTM)
Rayon is made from tree cellulose. It is lustrous and breathes well. Viscose rayon is silky and drapes well. Modal rayon is smooth, soft and absorbs 50-percent more moisture than cotton. Tencel rayon stretches, dries quickly and has a peached (suede-like) texture. Rayon fabrics wrinkle easily and shouldn’t be wrung or twisted. They works well for evening wear, business wear, lingerie and knits.
Rayons are made from trees. However, chemicals are used to process the tree cellulose and convert it to fibers. TencelTM is the more eco-friendly form of rayon. Trees are cultivated and harvested using sustainable forestry practices and the cellulose is processed in a closed-loop system reclaiming and reusing the chemical and wastewater components. Most rayon should be dry cleaned. Some Modal and TencelTM knits can be hand washed and air dried flat.
Leather
Leather is made from the skins of various animals and reptiles. It can be delicate and soft or stiff and durable. It works well for shoes, bags, gloves, and clothing such as coats, jackets, pants and skirts.
Conventional leather is made using chemicals such as heavy metals, acids and organic solvents to tan (remove hair and preserve) the skins. Eco-leather is made from hides tanned using vegetable products. Organic leather is made by vegetable tanning hides of animals that were raised organically. The animals do not survive, no matter what tanning process is used.
How Green Is Green?
The sustainability and impact puzzle is complex. There are lots of groups that will tell you what green "really" is. In truth, it’s up to you to decide how you want to define “green.” You can consider the source of the material – is the fabric made from chemicals, plants or animals. Or you can consider all or part of the life cycle: cultivation and harvest of the base material, fiber processing and dying, energy used for transportation to market, cleaning and care after the material is made into a garment, use-life and final disposal of the material.
Thursday, October 15, 2009
Optical Style
The right pair of glasses or sunglasses can make your eye color pop, flatter or slim your face, and make you appear more experienced or youthful. Here are some tips to make choosing the perfect pair of glasses a breeze.
To emphasize your eye color, choose a frame in a complimantary color. The color can be bold, subtle, or even accents to a neutral frame.- Blue eyes - pick frames in pink, red, purple, or orange
- Green eyes - pick frames in purple or golden
- Golden eyes - pick frames in green or purple
- Brown etes - pick frames in any color except brown
For TV and staring at computer screens, choose polarized lenses to reduce glare and reflection. For driving transition lenses turn your driving glasses into sunglasses when you're driving during the day. For sports, choose wrap-around styles for a secure fit, specialized tints to help you see uneven pavements, hazards and balls that can hide in the grass.
Flattering frames compliment the shape of your face. To determine your face shape, pull/slick back your hair, look straight into a mirror, draw an outline of your face on the mirror with an erasable marker or lipstick, and compare the shape of the outline to the faces below. If you have an angular face, choose rounded frames. If you have a rounded face, choose angular frames. Here are some more options for specific faces.

Oval - Face is broadest across the cheeks, longer than wide, and tapers toward the forehead and chin. Look for frames that are at least as wide as your temples with oval/walnut-shaped lenses.

Round - Face width and length are about the same, with full cheeks, and a rounded chin. Look for angular frames, wide/rectangular lenses, and a clear bridge.

Square - Face width and length are about the same, with equal distance across forehead, cheeks, and chin. Look for rounded frames with narrow lenses that are wider than they are tall.

Heart - Face is wider at temples and cheeks and narrows at jaw and chin. Look for frames in a color tone similar to skin tone (light colors for fair skin, medium colors for medium skin, dark colors for dark skin) and with rimless lenses.

Triangle - Face is narrow at temples and forehead and wider at cheeks and jaw-line. Look for attention-grabbing frames, cat eyes, or details along the top edge of the frames.

Rectangular - Face is longer than it is wide, with high cheek-bones, high/broad forehead, and broad jaw. Choose rounded frames with decorative details at the temples, a low bridge, and lenses that are taller than wide.
References: Looking Younger by Robert Jones, The Vision Council, http://www.style-makeover-hq.com, and Sarah's experience with clients.
Wednesday, August 19, 2009
It's Not Really About The Shorts
(PHOTO - Dana Felthauser, AP)
Image is tricky, it's a form self expression and communicates your place in society. For an outfit to really work it has to honor your sense of style, flatter your body, be practical for the occasion, and represent who you are.There’s no problem with the outfit Michelle chose, per se. It’s flattering and perfect for a mom on vacation. The sticky part is that she isn’t an “ordinary” mom, she is also First Lady and her outfit ignores the formality of her official role.
Just like the President, she is “on duty” 24/7. Right or wrong, the American people expect her to look like the First Lady... always. The President looked like “The President” on vacation at the Grand Canyon. She looked like “Alice America” instead of “The First Lady.”
(PHOTO - Reuters)
Being the First Lady requires a formal element, even if the occasion is casual. A more formal pair of shorts (tailored walking shorts or starched capri pants) and a slightly dressier shoe (sport loafers/Keds) would have made all the difference.We “regular” women face the same judgement everyday, it’s just not discussed on a national scale. We encounter the same distinction when dressing for the office picnic versus a family vacation. There is a level of formality, professionalism, and modesty that is expected at a business casual event.
Michelle can be comfortable, express her personal style, be a Mom, be a fit and fashionable woman, represent Change and a New White House, and represent her official role as First Lady. All women face the same challenge. It’s possible to create an image that works. And no one said it was easy.
Tuesday, February 3, 2009
The Hat & The Power Of TV
What were people talking about after the Inauguration? Aretha Franklin’s hat! It upstaged Michelle Obama’s outfits, the cutest first children, The Oath, Revs. Warren and Lowry, and Aretha’s rendition of "My Country "Tis Of Thee." Some people liked "The Hat," some didn’t and EVERYONE was buzzing about it.
For comedians, The Hat was the subject of jokes that lasted for days. Some even wore even bigger and more exaggerated versions of The Hat.
For fashionistas and Hollywood stylists, it was an opportunity to express their expert opinions about whether The Hat was the height of fashion or the faux pas of the century.
For Newscasters, "man on the street" comments about The Hat were breaking news.
For African-Americans, The Hat was the greatest "church hat" ever; a crown and symbol of a matriarch’s status in her community.
By January 28, Designer and Milliner Luke Song of Detroit, MI who created Aretha’s signature one-of-a kind hat, had more than 3000 requests for The Hat. His replicas are selling internationally like hot cakes for the cool price of $179 each.
Luke Song and Ann Coulter will both tell you…you don’t have to be liked to get on tv and sell lots of stuff. The power is in presenting yourself in a way that gets you noticed, generates the buzz, and the leverages the media attention.
Sunday, January 4, 2009
Set Yourself Apart With Video Chatting
Video phones (aka video chatting) are finally here! Now you can have face-to-face conversations in real-time from anywhere in the world (with internet access). Offering business associates the option to work with you remotely is another way to demonstrate you’re on the cutting edge and accessible to Gen XYZ.Video chatting programs like Skype (have you seen it on Oprah?), ooVoo (cool visual effects), and iChat (a fav of MAC users) make it easy and economical to stay in touch with distant family, meet with business colleagues, record webcasts, and deliver video messages. Some programs even let you conference with up to 6 people at the same time, making virtual business meetings and sharing family events a breeze.
All it takes is a little know-how to avoid the common pitfalls that make you look unnatural. Here are some tips to make your calls go smoothly and make sure you look good to the person on the other end of the call.
The Programs
Programs like Skype (http://www.skype.com/), ooVoo (http://www.oovoo.com/), iChat, and Yahoo! Messenger provide the medium for video-chatting. Many are free (Skype and ooVoo) while others are bundled with other software (iChat) and services (Yahoo! Messenger). They are designed to simulate face-to-face conversation across a table – you look into a webcam and watch the other person on your computer screen. Some programs even let you conference with up to 6 people at the same time, making virtual business meetings and sharing family events a breeze. Once you download your program and create your user name, you just need a couple accessories and you’re ready to chat.
The CameraMany new computers come with web cams built in to the very top of the computer housing. They are convenient and provide basic functionality. However, the positioning of these cameras makes for unflattering transmissions and discomfort for the person on the other end of the line. The problem – when you watch your colleague on your computer screen, they just see your eyelids…instead of experiencing real eye contact with you.
A separate web camera mounted to the side of your computer screen simulates more natural conversation. Mount it at eye-level, right next to your screen so you can quickly look back and forth between the camera and screen. This simulates natural eye movements that occur in normal natural conversation.
I’ve had the best results with the IPEVO Pointer Cam ($40, www.ipevo.com). It’s independent and has light spring-loaded clamps, so you can mount it anywhere you want. The other great thing? You can also pick the camera up and adjust the focus to show the caller something in another direction, give a close up of details, or even play with unusual camera angles. Now the caller can see everything you see instead of being limited to a view of just your face. This might seem insignificant. After you chat a few times, you’ll really appreciate this feature.
The LightingMost room lighting comes from the ceiling. Down lighting literally creates a “horror show.” When the light comes from above, it creates shadows under our eyes, nose, and chin like a Freddy Kruger movie. Not the best look for you the first time your grandmother or potential employer sees you! The best lighting for video calls is soft filtered light coming straight into your face. Position yourself in front of a window with indirect light. Or use two clamp-on work lights from a home improvement store with frosted low wattage day-light bulbs. Aim the light straight into your face (the low wattage/filtered light keeps you from getting blinded). The IPEVO Pointer Cam allows you to adjust brightness and color settings for a flattering and natural look.
The Sound
Most new computers come with built-in speakers and microphone. These don’t work for video-chatting because the conversation from the speakers feeds-back into the microphone so the other caller hears themselves instead of you. You need a microphone that can’t “hear” your speakers.A headset is an inexpensive way to solve this problem. The draw backs to a headset - you’re tied to the computer by wires, it can be uncomfortable for long calls, it messes up your hair, and only one person can participate in the call at a time.
I’ve had great results with the IPEVO TR10 Speakerphone ($79, separate models for PC and iChat). It has echo cancellation for natural conversation; hands-free so you have freedom to move around, works as speaker phone or handset for private conversations, and you don’t have to wear it so your hair stays perfect.Want to test it out? Give me a call via Skype at sarahshah and see just how easy it is! Or, click on the link below to watch it all in action. http://www.tampabays10.com/video/default.aspx?maven_playerId=articleplayer&maven_referralPlaylistId=playlist&maven_referralObject=960096029












